![]() An earlier version referred to the Nokia ringtone as being based on Chopin's Gran Valse, rather than Tarrega's Chopin-inspired Gran Vals. Iphone Ringtone.» Thanks For Watching Like & Share SUBSCRIBE Comment now» Tag: WhistlingTV whistle iphoneringtone Youtube: https. * This article was amended on 4 December 2013. But I do long for the day when its ubiquity makes it as socially unacceptable as Nokia's. So I'm no longer surprised to hear it on the train, in restaurants or when I'm doing the washing-up. Which, of course, might account for its success. It sounds human (albeit an unusually perky, over-caffeinated human). Perhaps it does sound innovative, friendly and trustworthy. Joongsam was then asked to "develop these words into sounds". First, Samsung did some market research: it says it canvassed 900 users in North America and Europe and came up with a list of positive words associated with its brand ("innovative", "friendly" and "trustworthy"). How did he do it? Not, it seems, just by improvising a jolly tune – or by finding a catchy sequence of notes that was out of copyright in the way Nokia did. It was composed, says Samsung, by its senior sound designer, Joongsam Yun. For a start, it's not polyphonic – it's deliberately naturalistic. The ringtone signified newness for a while, before newness became naffness.īut the Samsung whistle ringtone is different. At the height of its popularity, Gran Valse was being heard 1.8bn times per day and was immortalised by Dom Joly and his giant mobile phone on Trigger Happy TV. That one came into being thanks in part to Thomas Dolby, famed for 80s synthpop hits such as She Blinded Me With Science in the 90s, Dolby helped invent the polyphonic ringtone for Nokia. Over the Horizon has earned its place in the pantheon of ringtones we love to hate – wrongtones, if you will – alongside Nokia's signature theme, a descending arpeggio based on Tarrega's Chopin-inspired Gran Vals. And Samsung is the world's most popular maker of smartphones – it sold 213m in 2012, about a third of the market. The South Korean company won't say exactly how many people have the Over the Horizon ringtone, but it does say it is the most popular. ![]() First heard with the launch of the Samsung Galaxy S1 in 2010, the whistle ringtone is one of several variants of a tune named Over the Horizon, specially composed – perhaps "designed" is a better word – for Samsung.
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